AWT News Update: October 5, 2015

A short AWT News Update today on a slow October news day...

  • Evernote, once a darling of tech investors everywhere, is apparently having issues with finances
  • Apple CEO Tim Cook tells BuzzFeed a universal search API for Apple TV is on the way

Text Version

Hi, I’m Steve Sande from Apple World Today, and this is the AWT News Update for October 5, 2015.

Fans of the Evernote note-taking app might want to start searching for a different solution, as a Business Insider article posted on Saturday notes that the company is having financial issues despite being a company that jumped quickly into the Unicorn club — the group of tech startups that are worth $1 billion or more. Well, the company still has over 150 million registered users, but isn’t doing a good job of developing the revenue part of its business. Coupled with lavish spending including twice-monthly free housecleaning to all employees, an electric-car-charging stipend, and specialized catered food in offices, the privately held company is now beginning to feel the crunch. Evernote CEO Phil Libin was asked to step down earlier this year, the perks are going away, and the company even canceled its annual developers conference for 2015. Employees are beginning to leave for other hot companies like Uber, Twitter, and Dropbox as well. Since the company is privately held, it doesn’t have to disclose its financials, but it’s obvious that the company has to turn its many free customers into paying service subscribers soon or pay the consquences.

Later this month, the new Apple TV hits the market with a so-called universal search function built in, allowing users to chat with Siri and get results for movies and TV shows that are available. Well, only about five apps will actually be able to use that universal search at first, but Tim Cook apparently told BuzzFeed that the company plans to offer an open search API so that any app can feed into the results. Google currently offers an open API for search results on the Android TV platform, and it’s been rumored that Amazon is planning on the same to Alexa voice search on Fire TV. Cook didn’t offer a timeframe when Apple will be releasing the universal search API, but the fact that he’s openly discussed it means that it’s probably already under development.

I’ll be back Monday afternoon with another edition of the AWT News Update.