After months of hype and ecstatic reviews at film festivals, the movie "Steve Jobs" opened in wide release over the past weekend, bringing expectations that it might do as much as $19 million in business. Well, the ticket sales tallies are in and the movie brought in a measly $7.3 million, far below even its $30 million price tag.
The movie, in case you've been living in a cave for the past six months or so, has a script written by Aaron Sorkin, is directed by Slumdog Millionaire's Danny Boyle, and was noted for its excellent acting by Michael Fassbender playing the Apple cofounder. After marketing costs, it's expected that the film will need to make $120 million worldwide to break even.
Perhaps the flip-flops over the past few months over whether the film was a true biography of Steve Jobs or just a dramatization of events in his life (it's the latter) had an effect, or maybe it was word that friends and family of the late Apple leader hated the movie. It could just be that people are tired of the seemingly endless parade of movies about Jobs. Four years after his death, maybe we can finally just let Jobs rest in peace and stop trying to turn him into something larger than life.