Strong US Dollar means higher Mac prices around the world

Foreign currencies have a tendency to fluctuate over time, sometimes by a small amount, sometimes wildly. As a result of some of those fluctuations, Apple this week raised prices on the MacBook, MacBook Air, MacBook Pro, Mac mini and Mac Pro in Australia, Brazil, New Zealand, Norway, Malaysia, Mexico, Thailand and Turkey. 

The increases are nothing to scoff about; for our friends in New Zealand, the increases (which also include a Goods and Services Tax) were downright nasty. A 12-inch Retina display MacBook used to start at NZ$1,999; now prices start at NZ$2,399. Mac professionals thinking about buying a base model Mac Pro saw the price jump from NZ$4,499 to NZ$5,699.

Similarly, in Brazil the price tag on a new MacBook Air ranged from R$ 5.899 to R$ 7.699; those prices are up to R$ 8.499 to R$ 11.499, an increase of anywhere from 44 to 49 percent. The value of the Brazilian Real has declined to nearly a third of its value just four years ago, so the jump in prices for Macs are unsurprising. 

Chart showing devaluation of the Brazilian Real against the US Dollar via XE.com

Chart showing devaluation of the Brazilian Real against the US Dollar via XE.com

As you’d expect, price increases of this magnitude will most likely cause an adverse trend in Mac sales in the affected countries. If you live in one of the countries where the price of a Mac just took a big jump, is it changing your purchase plans? Tell us in the comments.