The Mac continues to improve its global market share, having gained global market share for 33 out of the last 34 quarters. And Apple's personal computing platform still has lots of room for growth.
In a 2014 Forbes article, the Trefis Team — which "helps you understand how a company's products, that you touch, read, or hear about everyday, impact its stock price" — says Mac growth is likely to continue for a variety of reasons. Those reasons are still valid and include:
- Better product differentiation: The Mac "has significantly better product differentiation given its proprietary Mac OS software and applications, sleek design and premium build-quality."
- An efficient supply chain keeps pricing competitive. "The company has a straightforward product line-up, which consists of just two lines of notebooks and three desktop focused models, and this allows it the economies of scale required to keep costs low."
- The iOS ecosystem can drive growth in the consumer space. "Apple could leverage its massive base of iDevice (iPhone, iPad, iPod Touch) users to drive growth for the Mac. The company has sold over 800 million iOS devices to date and many of these customers could be brought into the Mac fold."
- The Mac is gaining acceptance into the enterprise market. "The Mac is also slowly gaining acceptance in the enterprise environment. According to a survey by JAMF Software, an Apple-focused IT vendor, about three out of five businesses now support Macs."