Apple and Cromā to test in-store retail outlets in India

Image via blog.cromaretail.com

Image via blog.cromaretail.com

Apple has opened its retail stores in a number of countries around the world, but not in India. The country has restrictive real estate investment laws for foreign companies, and although Apple CEO Tim Cook recently discussed expansion into the subcontinent with Indian Prime Minister Narendra Modi, the company still has no official retail presence. That's about to change, as India-based consumer electronics retailer Cromā and Apple are partnering to bring six "store-within-a-store" locations into the country.

The mini-stores are expected to open by November 11, will be between 400 and 500 square feet in size, and will give both Apple and Cromā a chance to test the waters in a new and huge market. The timing is perfect, as the store openings coincide with the Hindu festival of Diwali.

Five of the Cromā locations are located in Mumbai -- Malad, Juhu, Oberoi Mall, Phoenix Mall and Ghatkopar. The sixth location is in Jayanagar in the City of Bangalore. The company has sold Apple products for a while, but never with a dedicated Apple counter -- complete with the trademark wooden tables -- in its stores.