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MCE Systems: cell phone prices soar, but trade-ins remain low

Cell phone prices are soaring, but trade-ins remain low, with 66% of consumers never considering, according to MCE Systems, a device lifecycle management firm.

The report says that over 550 million phones sit in drawers collecting dust, equating to $60 billion in missed revenue for both consumers and manufacturers. Here’s some highlights from the report:

o   When purchasing a new phone, 66% of consumers did not consider trading in their old one

o   42% of US consumers have never traded in a phone and 25% of those “non-traders” didn’t even know there was an option to do so

o   70% of consumers got more money for their old phone than they were expecting.

the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
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