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iPad shipments fell in Q4, but its global market share still climbed 1 percentage point

Apple’s iPad shipments fell -22% year-on-year to 14.6 million units in the fourth quarter of 2021, according to a new report from Strategy Analytics. However, iPad worldwide market share climbed 1 percentage point to 31% as Apple still outpaced the market with sales of 14.6 million tablets during quarter four.

For Apple’s fiscal 2022 first quarter that ended December 25, 2021, the iPad generated approximately $7 million in revenue during the quarter; that’s down from $8 million in the year-ago quarter. Apple says the dip in sales was due to “severe” supply constraints.

Other notes from the Strategy Analytics report: 

  • While remaining the top Android vendor, Samsung tablet shipments declined -28% year-on-year in Q4 2021 to 7.3 million units; market share declined by -0.7 percentage points to 16% during the same period.
  • Amazon performed the best among Android vendors with its deep holiday discounts; shipments declined -13% to 5.8 million units and market share grew 1.7 percentage points to 12%.
  • Lenovo tablet shipments broke a nine-quarter streak of growth to fall -17% during Q4 2021 to reach 4.6 million units; market share climbed 1 percentage point year-on-year to 10%.
  • For the first time ever, Microsoft cracked the top five global vendor list with tablet shipments totaling 1.9 million units and a marginal -1% year-on-year growth rate; market share increased by 1 percentage point to 4%
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
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