JP Power: Apple TV+ now has 14% of the U.S. video streaming market

Americans now subscribe to four streaming services on average, up from three at the outset of the COVID pandemic last year, according to a new J.D. Power survey — as noted by Variety. And the news is, well, not bad for Apple TV+, Apple’s streaming service.

J.D. Power says Americans are spending 24% more on streaming services, spending an average of $47 per month in December 2020 on video subscription services, up from $38 in April.

Not surprisingly, about 81% of respondents on J.D. Power’s survey said they subscribe to Netflix. Amazon Prime Video ranked second at 65%, followed by Hulu at 56%, Disney Plus at 47%, HBO Max at 22%, Peacock at 18%, and Apple TV Plus at 14%. On the bright side, Apple TV+’s share was up from 10% in December compared to April 2020.

The J.D. Power TMT Insight survey of 1,745 U.S. adults was conducted Dec. 16-19, 2020. 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.