Consumers in the U.S. spent more than $4.6 billion in the top 100 non-game mobile apps offering subscriptions during 2019, new research based on Sensor Tower Store Intelligence data shows. This figure represents 21% year-over-year growth from the $3.8 billion generated by the top 100 subscription apps in the U.S. during 2018.
Revenue generated by these apps (including Tinder, Pandora, YouTube, HBO Now, Bumble, Hulu, Google One, LinkedIn, ESPN, Amazon Music, etc.) accounted for 19% of the $24 billion accumulated through user spending for the entire U.S mobile market, which includes the Apple App Store and Google Play. Of the 100 highest grossing non-game apps across both stores last year, Sensor Tower found that 96 offered subscription options.
When it comes to the U.S. Apple App Store specifically, the research group found that users spent $3.6 billion in the top 100 subscription apps on that platform during 2019, representing 16% year-over-year growth from the $3.1 billion spent in 2018. The 2019 total was 24% of the $15.3 billion the store generated from user spending overall last year.