The Instant Pot 6-Quart Pressure Cooker reigns as the most purchased product of the 2019 holiday season, according to Button, a mobile commerce optimization platform. IT was followed by Apple AirPods in second place and LEGO Classic Creative Fun Building Kit in third place.
As for the most popular purchases by vertical, electronics, fashion, and office supplies dominated the retail category while NBA, NHL, and NFL tickets were the hottest items in the entertainment category, according to Button.
Michael Jaconi, co-founder and CEO, says 2019 was another massive year for mobile commerce, with more consumers embracing mobile as their channel of choice for their entire shopping journeys. Comparing 2019 to 2018, Button saw a 68% increase in overall mobile spend per shopper, a 38% increase in total number of orders per shopper, a 106% increase in total number of installs, and a 12% increase in overall conversion rate
Jaconi says that mobile shoppers are getting more comfortable using apps to make their holiday transactions: over Cyber Week, apps outpaced mobile web when it came to conversions (+86%) and orders per customer (+27%). The entire holiday season also offered a lift on installs: app installs were 46% higher over the holidays compared to the rest of 2019.
The report draws from Button Platform activity across more than 300 of the world’s top brands and publishers that generated hundreds of millions in spending from Nov. 24, 2019, to Jan. 3, 2020.