Amazon’s smart acquisitions, that have led to new revenue streams, excellent customer service provision and its ability to stay ahead of its competitors by offering a diverse eco-system of products and services, have allowed Amazon to continuously accelerate its brand value growth, according to the folks at BrandZ.
Technology companies have led BrandZ’s Top 100 ever since its first global brand value ranking in 2006, when Microsoft took the top spot. Rising in brand value by 52% year-on-year to $315.5 billion, Amazon moves ahead of Apple (which is at number 2 with $309.5 billion) and Google (number 3, $309.0 billion) which both rose by a modest +3% and +2% respectively, to end the technology giants’ 12-year dominance.
In the Top 10, Facebook remained at number 6 while, for the first time, Alibaba overtook Tencent and became the most valuable Chinese brand, moving up two places to number 7 and growing +16% to $131.2 billion. Tencent dropped three places to number 8, declining by 27% to $130.9 billion year-on-year.
The BrandZ Top 100 Most Valuable Global Brands ranking combines analyzed market data from Bloomberg with consumer insights from over 3.7 million consumers around the world, covering more than 166,000 different brands in over 50 markets.