Apple drops to third on BCG’s list of most innovative companies

Apple drops to third on BCG’s list of most innovative companies

For the first time, there's a shakeup at the top of BCG's annual list of the most innovative companies. In this year's global survey of more than 2,500 senior innovation leaders, longtime leader Apple ranks third, and Google (or its parent company, Alphabet) and Amazon move up to first and second place, respectively. Microsoft and Samsung round out the top five.

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BCG survey: Apple has the most ultra-loyal customers (‘apostles’)

BCG survey: Apple has the most ultra-loyal customers (‘apostles’)

Data from the Boston Consulting Group (BCG) ww.bcg.com finds that one “ultra-loyal customer” — dubbed an “apostle” — can generate eight times his consumption based on recommending a brand to others, reports ZDNet. Apple and Amazon are winning the apostle race, according to BCG research, based on a survey of 12,000 U.S. consumers and 3,000 Europeans.

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