Black Friday spending sets a revenue record at the Apple App Store

Black Friday spending sets a revenue record at the Apple App Store

U.S. consumers spent an estimated $52 million on Apple’s App Store on Black Friday, setting a new single-day revenue record for the store. This marked an increase in spending of 31.6% over 2017’s Black Friday, when gross revenue on the store hit an estimated $39.5 million, and 31% more than Christmas 2017’s $39.8 million tally, according to new Sensor Tower Store Intelligence.

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