Thursday, December 2, 2021
News

APPLE TOPS INTERBRAND’S ’BEST GLOBAL BRANDS’ LIST FOR THE EIGHTH TIME

Apple tops Interbrand’s “Best Global Brands” list for the ninth time. The tech giant was assigned a “brand value” of about US$408 billion, up 26% from 2021.

Valuation is calculated based on a company’s financial performance, a brand’s ability to influence customer purchases, and the extent to which it can support premium pricing. (Interbrand is a brand consultancy firm.)

Apple is followed by Amazon($249 billion). Having overtaken Google in 2020, Microsoft 3 ($210 billion) has preserved its place in the top three. The top three brands account for a third (33%) of the total table value this year.
The remainder of the Top 10 comprises: Google ($196 billion), Samsung ($74 billion), Coca-Cola ($57 billion), Toyota ($54 billion), Mercedes-Benz ($50 billion), McDonald’s ($45billion) and Disney ($44 billion).

the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

Powered byvoicemail greetings for work examples

Exit mobile version