Thursday, January 20, 2022
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Survey: 64% of iPhone users not too excited about the iPhone 13 line-up

Sixty-four percent of Apple users think the new iPhone 13 lineup is “not very” or “not at all” exciting, according to a new survey by SellCell. The site for selling old phones online says it surveyed 5,000-plus existing iPhone users. 

Here’s some of the highlights of the survey:

  • When asked what they think of the new iPhone 13 lineup, 14.4% of Apple users said it is “extremely” or “very exciting”; 21.5% rated it “somewhat exciting”; 64.1% deem it “not very” or “not at all” exciting.
  • 23.2% of existing iPhone users intend to upgrade to iPhone 13; purchase intent down 20.5% compared to a pre-launch survey published two months ago.
  • iPhone 13 Pro is the most popular choice among upgraders at 42.5%, followed by iPhone 13 Pro Max (26.3%), standard iPhone 13 (22%), and finally iPhone 13 Mini (9.2%).
  • Upgraders revealed ‘120Hz ProMotion display on Pro models’ (34.1%), ‘Longer battery life’ (25.3%), ‘Just due for an upgrade’ (15.7%), ‘Locked into yearly upgrade/trade-in program’ (10.5%), and ‘Improved camera features such as Cinematic mode, Photographic Styles, etc.’ (5.4%) as top reasons for considering the upgrade.
  • Meanwhile, ‘Lack of Touch ID’ (29.3%), ‘No major features to warrant an upgrade’ (19.5%), ‘My current phone works fine’ (12.1%), ‘Lack of always-on display’ (9.6%), and ‘Doesn’t have notch-free design’ (7.3%) are among the top deal-breakers, according to Apple users who don’t want to upgrade.
  • When iPhone users who don’t plan to buy iPhone 13 were asked about their future smartphone upgrade plans, 36.8% said they will wait for the launch of iPhone 14, 32.3% won’t upgrade in the next two years, 16.1% are migrating to Android, 11.3% are buying an older iPhone model, and 3.5% are undecided.
  • Google is the most popular brand of choice among Apple switchers at 45.1%, followed by Samsung (41.8%), OnePlus (8.4%), Motorola (3.7%), and ‘Other’ (1%).
  • 18.2% of Apple users said they intend to buy one of the new iPads, with a majority (72.6%) of them opting for the iPad Mini (2021) and 27.4% going for the iPad 10.2 (2021) model.
  • Only 7.5% said they intend to purchase the new Apple Watch Series 7 smartwatch after it goes on sale.
Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.