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Report: iPhone 13 should sell well in Central and Eastern Europe

According to the latest research from Strategy Analytics, in the third quarter of 2021, China-based Xiaomi captured an estimated 42% of the total 5G smartphone shipments in Central and Eastern Europe, on annualized shipment growth of 5,700 percent. The research group adds that Apple should have a strong showing in the region with its iPhone 13 line-up.

“Xiaomi is the leading Android 5G smartphone vendor globally in Q3 2021 and is the leading 5G smartphone vendor overall in Central and Eastern Europe,” says Ville-Petteri Ukonaho, associate director at Strategy Analytics. “Xiaomi’s 5G smartphone shipments have grown past Apple and Samsung over the course of the past year to take the top spot in 5G smartphones in the region.”

Apple captured second place in 5G smartphone shipments in the third quarter of 2021 in the Central and Eastern Europe region, in only its third quarter of offering 5G smartphones. Strategy Analytics predicts that Apple will expect a strong fourth quarter on the with its iPhone 13 lineup, but higher prices will limit their reach in the region. 

Samsung, with its lineup of more affordable 5G smartphones took third place with a share of 11.5% of 5G smartphones shipped in the region, drifting from 34.3% in the year-ago quarter. Realme and OnePlus rounded out the top-5 5G smartphone vendors in Central and Eastern Europe with a share of 7.2% and 2.5% of 5G smartphone shipments respectively. While Realme gained ground over the course of the last year, it was Xiaomi that captured the bulk of smartphone shipments, even as Apple took a quarter of the market.”

the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
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