Apple TV+’s “Ted Lasso” season 1 debuted with 1.9% shares of weekend streaming Aug 14 -16, 2020, according tp Reelgood, a U.S. movie and TV streaming search engine. Last week, season 2 got a much warmer reception, with 4.6% shares of weekend streaming.
Since season 1 debuted with three episodes and season 2 opened with only one, Reelgood evened the playing field by analyzing this data on a user level. This means users are only counted once no matter how many episodes they clicked play for.
Looking at the data for Apple TV+ in general, Reelgood says that different TV shows on the service tend to reach a wider audience during the opening weekend of their second season vs. the first. That’s a good indicator that Apple’s original content is doing its job keeping subscribers entertained and hopefully building a loyal fanbase along the way.
For example — “For All Mankind” was only the 41st most-watched TV show across all SVOD [streaming video on demand] streaming platforms during the opening weekend of its pilot season. But when season 2 rolled out, it became the 14th most-watched TV show during its first weekend.
Reelgood says this growth in streaming and engagement for Apple TV+ Originals (spurred by terrific reviews and word-of-mouth marketing) seems to be affecting brand new releases as well such as “Lisey’s Story” (2.5%) and “Schmigadoon!” (2.1%) which opened to bigger shares of streaming compared to Ted Lasso during the premiere of its first season.
The streaming search engine says that “Ted Lasso” appears to be keeping the momentum going. This past weekend, from July 30 to Aug 1, the second episode of season 2 garnered 5.3% shares of streaming and engagement.
“While the journey to match the popularity of recent hit shows such as ‘WandaVision’ and ‘Loki’ may be challenging, it’s clear that Apple TV+ is at least on the right path with its original content,” says Reelgood.