JustWatch, an international streaming guide, has published a performance review of the various streaming services. The news is neither good nor bad for Apple TV+. Apple’s streaming service has been holding steady in viewership numbers for the past six months, but isn’t growing substantially.
About the study
The margins between Disney+, Hulu, and HBO Max & Netflix and Prime Video continue to grow smaller. Netflix is the market leader by a 8% margin, and Prime Video now holds just 6% over Disney+. According to JustWatch, Apple TV+ now has about 3% of the streaming market.
Disney+ and HBO Max were the only two streaming services to gain market share (+1%) through the second quarter of 2021. The mid-field SVODs (subscription video on demand)managed to retain their shares, but the larger players Netflix and Prime Video saw the most drastic change in market share.
About Apple TV
Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $4.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy three months of Apple TV+ for free.*