Apple will announce a new high-fidelity audio streaming tier for its Apple Music + service in the coming weeks at the same $9.99-per-user price point as its standard plan, reports Hits Daily Double, quoting unnamed label sources.
The article says the announcement is expected to coincide with the launch of the third-generation AirPods, although “whether these will be compatible with the new, improved audio offering is unknown.” Hits Daily Double says that speculation within the industry suggests Apple’s move is to provide a more aggressively priced, higher-quality option after Spotify announced this week it was raising prices.
The Sellers Research Group (that’s me) thinks there’s a 99.9% chance this will happen (and that the next gen AirPods and AirPods Pro will support this). It seems only natural as one criticism of Apple Music+ is that there’s no lossless audio streaming option.
Hopefully, this will be offered as part of the Apple One bundle, as well.