Opinions

Analyst: Apple News+ could hit $2.2 billion in revenue by 2023

In a note to clients — as reported by AppleInsider — lead Cowen analyst Krish Sankar, lead analyst at the investment bank Cowen — predicts that Apple News+ could grow to US$2.2 billion in revenue by 2023, a compound annual growth rate of 31%.

“We believe Apple’s News app and the News+ paid subscription service (News platform) are well positioned to not only benefit from incremental subscriber additions but also accelerating advertising revenue growth,” he wrote.

Sankar feels that Apple News+ could be bolstered by both improving advertising platforms and a shift away from the Identifier for Advertisers tracking tag used on mobile devices after the release of App Tracking Transparency. The privacy feature, could be a “disruptive event” that levels the playing field for ad networks in the iOS ecosystem, he adds.

Apple News is a mobile app and news aggregator for iOS, iPadOS, and macOS. It costs US$9.99 per month. It’s also part of Apple’s bundled subscription service that offers three tiers that, depending on the tier, includes Apple TV+, Apple Music, Apple News+, Apple Arcade, Apple Fitness, and iCloud. 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the news editor of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.