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Apple may take the concept of a ‘pop-up store’ to a new level (no kiddin’)

When you think of a “pop-up shop,” you probably think of shop or store that’s deliberately temporary. It’s a store that “pops-up” for a limited period of time to achieve a particular goal. 

Apple may be considering taking the concept to a new level as evidenced by a newly granted patent (number 20210097892) for a “remote-demonstration unit and system” for for demonstrating products to customers from a remote location (that is, not at an Apple retail store). According to an article at Storefront, many brands use pop-up stores to “create unique and engaging physical shopping experiences because they provide flexibility and the opportunity to experiment with less risk.”

The system could include a space for demonstrating a variety of products, lighting for illuminating the products and/or the demonstration space, and a device for capturing video of the products that may be sent to customers as part of a live remote product demonstration. 

The remote-demonstration system may include a product-display tray on which products may be displayed side-by-side or layered one above the other. Apple says that such a system could “provide a consistent, company-branded visual experience to customers viewing the demonstration by, for example, showing the products being demonstrated in a clean, visually-appealing environment.”

In the patent filing, the tech giant notes that remote customer-assistance systems may allow customers to contact and interact with customer service employees at a remote location (e.g., at a call center). They could be convenient for customers, as they may allow customers to ask questions and receive help from employees without having to travel to a particular location (e.g., a retail store). Apple says that such systems may use, for example, voice communication over a telephone connection to facilitate interaction between employees and customers. 

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the news editor of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.