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Apple Watch shipments rose 45.6% in the fourth quarter of 2020

Worldwide shipments of wearable devices reached 153.5 million in the fourth quarter of 2020 (4Q20), a year-over-year increase of 27.2% according to new data from the International Data Corporation (IDC) Worldwide Quarterly Wearable Device Tracker. And Apple continues to rule.

Shipments of wearable devices for the full year grew 28.4% to 444.7 million units, according to IDC. The research group says that, while the holiday quarter was largely driven by new devices and lower prices, the broader trend for 2020 was the surge in consumer spending for electronics as disposable income was reallocated from leisure activities during the pandemic.

Apple led the market once again with 36.2% share of quarter four 2020 shipments. Apple Watch shipments rose 45.6% thanks to the appeal of three models with different price points (Series 6, Watch SE, Series 3). 

Hearables shipments also surged during the quarter although year-over-year growth slowed to 22%, down from 28% and 29% in the previous two quarters. The slowing growth reflect the huge amount of adoption that the market has seen in recent quarters, according to IDC.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the news editor of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.