Dave — the banking app company “on a mission to create fthat advances America’s collective potential” — has announced that former lead executive of Apple Card, Jarad Fisher, has joined the company as chief commercial officer.
In the newly created role, he’ll drive the strategy behind expanding Dave’s product suite and partnerships to benefit the company’s eight million current customers and establish Dave as a global leader in financial services. He will also have responsibility for all of Dave’s core business operations and performance, including Dave Banking.
Launched in 2017 as a way to help avoid overdraft fees, Dave execs say the company has grown into the third most valuable challenger banking app in the U.S. and was named the 26th most disruptive private company in the world.
While at Apple, Fisher conceived of and designed the Apple Card, including creating the go-to-market strategy and managing the business through its first full year. The program has been widely recognized as the “most successful credit card launch ever.”
Prior to Apple, Fisher was the director of the SkyMiles program at Delta Air Lines where he co-led the airline’s relationship with American Express and repositioned the credit card to materially improve benefits and experience for millions of cardholders. He also spent 10+ years at McKinsey & Company as an Associate Partner in the Financial Services Practice based in the Firm’s New York Office.