Based on the latest figures from Counterpoint Research’s TWS Market Tracker and Smartwatch Model Tracker, premium products continued to lead the wearables market, with Apple products comprising 29% and 28% of TWS (“true wireless stereo hearables”) and smartwatch shipments, respectively, in the third quarter of 2020.
Those products are, of course, AirPods/AirPods Pro and the Apple Watch.
“Apple’s powerful iOS ecosystem, typically comprised of consumers with larger disposable incomes, has been the main driver for growth – especially in terms of revenues,” says Counterpoint Research Senior Analyst Liz Lee. High-end stalwart Samsung has also performed consistently.”
The research group says that TWS and smartwatches continued to shore up the wearables market in 2020, with annual TWS shipments expected to grow 83% to 238m units. Counterpoint thinks smartwatches will weather subdued category spending to increase 2% to tip the 100 million mark.