Apple’s M1 Mac mini has seen Apple’s share of the desktop market boom in Japan, according to a new “BCN Ranking,” a sales database that collects and aggregates actual sales data of personal computers, digital home appliances, etc. from major home electronics mass retailers and online shops daily.
As of Nov. 3, Apple held 15% of the personal desktop computer market in Japan, ranking it third among personal computer manufacturers. With the launch of the M1 Mac mini, the tech giant now has 27.1% of Japan’s desktop computer market, per the new datas from BCN Retail.
The new Mac mini with the M1 processor brings an 8-core CPU with up to 3x faster performance than the previous generation. An 8-core GPU delivers up to a 6x increase in graphics performance. Apple says that when compared to the best-selling Windows desktop in its price range, the Mac mini is just one-tenth the size, yet delivers up to 5x faster performance. Pricing starts at $699, $100 less than before.
The new M1 Macs — the Mac mini, the MacBook Air, and the 13-inch MacBook Pro — are available to order on apple.com and in the Apple Store app.