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Apple places seventh on Hired’s ‘Global Brand Health Report’

Hired — which looks for ways to empower companies to get the edge they need to attract the world’s top tech talent— has released its 2020 “Global Brand Health Report,” which looks at which companies tech talent want to work for and what drives them to take a new job. Netflix displays last year’s top company, Google, and Apple places seventh on the list.

Here are the top 20 public companies people want to work for in the tech industry, along with their ranking in Hired’s “brand positivity index” Netflix: 86; GitHub: 85; Google: 84; Slack: 81; Microsoft: 78; Apple: 77; Tesla: 74; Twitter: 73; LinkedIn: 72; Dropbox: 69; Square: 65; Amazon: 64; Shopify: 63; Adobe: 62; Facebook: 60; Lyft: 57; Walt Disney: 57; BBC: 52; Salesforce: 50; and New York Times: 48.

The data is based on a survey of 4,100 tech professionals on Hired, and the company says that a high-ranking brand positivity index is correlated with “what motivates candidates to take that recruiter call” and “leave their current role.” It also helps companies land top candidates faster

Elon Musk was ranked as the most inspiration leader in tech, followed by Sundar Pichai (Microsoft), Jeff Bezos (Amazon), Tim Cook (Apple), Jack Dorsey (Twitter/Square), Mark Zuckerberg (Facebook), Sheryl Sandberg (Facebook), Reed Hastings (Netflix), and Marc Benioff (Salesforce).

the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
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