In an effort to retain current subscribers and woo new ones, Apple plans to add augmented reality (AR) content to its Apple TV+ streaming service, according to a report by Bloomberg’s Mark Gurman.
With the new feature — which Gurman says will debut next year ahead of the rumored “Apple Glasses’ AR headset— elements of a TV show, like characters or objects, would be displayed on a viewer’s iPhone or iPad and integrated into the surrounding environment.For example, someone watching a moon-walking scene in the Apple show For All Mankind might be able to see a virtual lunar rover on their device’s display, seemingly perched atop their living room coffee table. The option would serve as bonus content akin.
Apple TV+ is available on the Apple TV app on iPhone, iPad, Apple TV, iPod touch, Mac, select Samsung and LG smart TVs, Amazon Fire TV and Roku devices, as well as at tv.apple.com, for $4.99 per month with a seven-day free trial. The Apple TV app will be available on Sony and VIZIO smart TVs later this year. For a limited time, customers who purchase a new iPhone, iPad, Apple TV, Mac or iPod touch can enjoy one year of Apple TV+ for free. This special offer is good for three months after the first activation of the eligible device. For more information, please visit apple.com/tvpr.