According to Counterpoint Research’s Market Pulse, the iPhone XR was the top-selling model globally in the third quarter of 2019, capturing 3% market share.
In fact, except for the launch quarter in September 2018, it’s been the top-selling model globally in every quarter since quarter four of 2018, notes the research group.
The XR alone contributed to over one-quarter of the total Apple sales during the quarter, making it the bestselling model for Apple across all regions. Apple also adjusted the price of the iPhone XR in China and several other markets, which helped keep demand strong during the quarter, according to Counterpoint Research. The iPhone 11 also made its debut in the top 10 within the launch quarter.