Apple TV+, Apple’s video streaming service that launches Nov. 1, is the only streaming service where share of consumer search volume for price exceeds content, according to Search Data.
“It’s evident that consumers are searching for price as a first line inquiry into the service,” Search Data researchers told RapidTV News.
Apple TV+ will cost $4.99 per month. However, if you buy a new Mac, iPhone, or iPad, you get a year’s subscription free.
The survey also shows that cord-cutters index highly for both Apple TV+ and Disney+, Disney’s upcoming streaming service that will cost $6.99 per month. Cord-cutters are 33.5x more likely to search for Apple TV+, and 10x more likely to search for Disney+.
“This suggests that these streaming players don’t have buy-in from particular audiences yet, for example millennials are only 1.14x more likely to search for Disney+,” according to Search Data “These services are only sparking interest from people looking to move from linear TV to streaming, probably as a point of research.”