Roku’s streaming TV platform accounted for more than 30% of U.S. sales of connected TV devices in quarter one (Q1) of 2019, further increasing its lead in streaming TV platforms according to the latest research from Strategy Analytics.
The Apple TV set-top has around 16% market share. It still has a lot of catching up to do, but it has included up from under 10% in the second quarter of 2018.
The research group finds that there are now more than 41 million Roku-based devices in use, including Roku media streamers and Roku-based smart TVs, accounting for 15.2% of all media streaming devices. Roku now has a 36% lead over the next major platform, Sony PlayStation, in terms of devices in use. The report predicts that this lead will stretch to 70% by the end of the year, largely as a result of the success of Roku’s smart TV partner strategy.
Amazon’s Fire TV OS was the second most sold streaming TV platform in Q1 2019, with 12% of sales, followed by Samsung’s Tizen at 11% and Google (Android TV and Chromecast) at 9%. By the end of 2019 more than 52 million Roku-powered devices will be in use, accounting for 18% of all connected media devices, according to Strategy Analytics.