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Apple’s Q3 iPhone sales/revenue numbers show the positive impact of iPhone X

One number jumped right out of the Apple Q3 Summary Data this afternoon: the fact that iPhone unit sales were only up 1 percent year over year, but revenues were up 20 percent. Why is that important? It’s showing that the iPhone X is having an incredible impact on iPhone revenues.



The average selling price of iPhone X is higher than the other models, and even with almost stalled growth in sales numbers year over year, that pumps up revenues. Considering the rumored release of several iPhone X-like models this fall, that indicates that average selling price will continue to be a leading factor in keeping the company’s revenues climbing.

Apple CFO Luca Maestri noted that ASP for iPhone has climbed from $608 to $724 in one year, which seems to show that the high satisfaction rate for iPhones are driving demand despite higher prices.

the authorSteve Sande
Steve is the founder and former publisher of Apple World Today and has authored a number of books about Apple products. He's an avid photographer, an FAA-licensed drone pilot, and a really bad guitarist. Steve and his wife Barb love to travel everywhere!

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