Yikes! Morning Consult released a list of millennials‘ top beloved brands and Apple didn’t make the list.
The market research firm surveyed a pool of adults aged between 18 and 29 years old and asked them to rate over 1,000 brands based on how favorably or unfavorably they viewed them. Each brand on the list was evaluated by 12,000 consumers on average.
Overall, tech companies such as YouTube, Google, Netflix, and Amazon were most loved by millennials. Surprising, the top retailer was Dollar Tree, a dollar store that sells a mix of household goods, clothing, seasonal items, and a limited selection of food. Subway was the only fast-food chain to appear on the list.