NetBase, which specializes in enterprise social analytics, has released its 4th Annual NetBase Brand Passion Report: Top 100 Global Brand Love List. Apple places sixth on the list.
Making the top are are: Instagram, YouTube, Facebook, Amazon, Google, Apple, Disney, Snapchat, Spotify, and Netflix. Seventy percent of the most loved brands originated from three countries: the United States, which accounts for 52% of the brands, Japan with 9%, and the UK with 9%.
The NetBase Brand Passion Report 2018 is based on brand conversations across the social web inclusive of Twitter, Facebook, Instagram, Tumblr and millions of other sources during the one-year period from May 2017 through May 2018. Using NetBase’s patented technology, the report measures the strongest consumer emotions towards a brand.
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