Archived Post

Analyst: in China, the iPhone X is attracting new customers to Apple

In a note to clients — as noted by Yahoo! Finance — Morgan Stanley analyst Katy Huberty — says that the iPhone X is not just pushing current Apple customers in China to adopt the high-end, pricey phone, but is even causing people to switch away from different brands.

“Additional data shows that iPhone X adoption in China is on a faster pace than the iPhone 8 and 8 Plus … Despite faster penetration of iPhone X vs. iPhone 8/8 Plus, we believe there remains significant pent-up demand from the base of 2+ year old iPhone owners,” she writes.

Huberty added that nearly half of Apple users in China who have already purchased the iPhone X upgraded from the iPhone 7 and 7 Plus, leaving a long “runway” of customers with phones older than two years.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the news editor of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.