Adobe has released its 2017 online shopping data for Cyber Monday and the holiday weekend overall. Apple’s AirPods were some of the hottest sellers during the online shopping day.
Adobe says Cyber Monday is projected to hit a new record as the largest online sales day in history with $6.59 billion. This marks a 16.8% year-over-year (YoY) increase. In comparison, Black Friday and Thanksgiving Day brought in $5.03 billion and $2.87 billion in revenue respectively. Top sellers on Cyber Monday included the Nintendo Switch, PJ Masks and Hatchimals & Colleggtibles figurines, Apple AirPods, streaming devices like Google Chromecast and Roku, and Super Mario Odyssey, the video game.
The holiday shopping season so far (November 1 to 27) drove a total of $50 billion in online revenue. Adobe predicts this will be the first-ever holiday season to break $100 billion in online sales.
Overall web traffic to retail sites increased by 11.9% on Cyber Monday, with the season average at 5.7%. Mobile set a new record representing 47.4 percent of visits (39.9% smartphones, 7.6% tablets) and 33.1% of revenue (24.1% smartphones, 9.0% tablets).
Smartphone traffic specifically grew 22.2% year-over-year while revenue coming from smartphones ($1.59 billion) saw 39.2% growth year-over-year a new all-time high. Mobile transactions are closing at a 12% higher rate compared to Cyber Monday 2016. For purchases made on smartphones, Adobe says Apple’s iOS led with an average order value (AOV) of $123, in comparison to Google Android at $110.