Wednesday, December 8, 2021
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U.S. iPhone users will spend an average of $88 per year on apps by 2020

U.S. iPhone users will spend an average of $88 per year on paid apps and in-app purchases by 2020, according to a new forecast out this week from Sensor Tower, as noted by TechCrunch

The research group found that the dollar amount spent on apps and in-app purchases is continuing to increase, year-over-year. iPhone users spent an average of $63 this year, up 33% over 2016. By 2019, the increase over 2016 will have grown to 86%, predicts Sensor Tower. In 2018, the research group estimates the average spending per active U.S. device will grow to $77, before reaching $88 by 2020. The majority of spending — almost 70 percent — will come from games. As much as $60 of that $88 will be on paid game downloads and in-game purchases.

the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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