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Another survey: iPhone X demand will be exceptional

While a survey by the Bernstein broker firm has found that demand for the iPhone X will be “substantial, but not exceptional,” another survey — by the UBS investment firm (as noted by AppleInsider — finds that the next gen smartphone — as well as the iPhone 8 and iPhone 8 Plus — is generating considerable buying buzz, with 69% of North American consumers planning to buy a new iPhone within the next three months.

The survey — conducted by UBS in conjunction with 451 Research — found that iPhone purchase interest is at its highest level since it reached 71% when the iPhone 6 lineup debuted in 2014. The data suggests that the iPhone X, iPhone 8 Plus, and iPhone 8 have generated more interest from consumers than the last two years, in which the iPhone 7 and iPhone 6s were launched. 

For the iPhone X specifically, 43% of iPhone buyers said they plan to buy the new flagship model. The survey also indicated that the iPhone 8 Plus has, thus far, outsold the smaller iPhone 8, showing consumers gravitating toward the larger display and superior camera.

the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.
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