Wednesday, January 26, 2022
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Analyst: pre-orders for the iPhone 8 are lower than for the iPhone 7 and iPhone 6

Rosenblatt analyst Jun Zhang tells clients that pre-orders for the iPhone 8 have come in well below the iPhone 7 and iPhone 6. Pre-orders started on Sept. 15 and the first models are due to arrive this Friday.

The firm’s Chinese market research shows 1.5 millions iPhone 8 pre-orders on JD.com in the first three days compared to 3.5 million for the iPhone 7. China Mobile’s iPhone 8 volume was about one million compared to 2.5 million for the iPhone 7 and 3.5 million for the iPhone 6. Zhang says pre-orders were also low in the United States. 

“We understand many customers could be waiting for the iPhone X, but we are concerned iPhone 8/8 Plus sell-through could bring some headwinds,” he adds.

Dennis Sellers
the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.