Thursday, December 2, 2021
Archived Post

Verto Analytics: lots of Windows users plan to go Mac

Verto Analytics just released the findings of a new study about who is most likely to switch from a Windows laptop/desktop to a Mac.

The analytics firm conducted a poll of current Windows owners (among U.S. adults, ages 18 and above) and asked them if they planned to buy a Mac as their next computer (either laptop or desktop) in the next 6-24 months. Verto also asked current Mac owners about their intentions to switch to a Windows machine within the next 6-24 months.

Nearly all (98% or more) current Mac owners intend to stay with Macs as their next computer. However, nearly 21% of current Windows laptop owners and 25% of current Windows desktop owners responded that they intend to switch to a Mac within the next six months

Of those current Windows owners, consumers in the upper income bracket (those with an average income of $150,000 or more) showed the highest likelihood of switching to a Mac: 20% of respondents intended to switch.

Lower income groups (those making $20,000 or less annually) also report higher probability of switching to Mac: about 14% of these respondents intended to switch. However, a further drill down shows that these lower income respondents are also in their teens or twenties, suggesting parental assistance.

the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

Powered byvoicemail greetings for work examples

Exit mobile version