Wednesday, December 8, 2021
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Amazon and Apple top customer experience ratings for computers, tablets

Amazon and Apple deliver the best customer experience across computer & tablet makers, according to the 2017 Temkin Experience Ratings, an annual customer experience ranking of companies based on a survey of 10,000 U.S. consumers. 

Amazon took the top spot out of the 12 computer and tablet makers included in this year’s ratings, earning a score of 74% and coming in 74th place overall out of 331 companies across 20 industries. Apple earned the second highest rating with a score of 68% and an overall rank of 189thh.

The ratings of all computer and tablet makers in the 2017 Temkin Experience Ratings are: Amazon, 74%; Apple, 68%; Barnes & Noble, 67%; Dell, 65%; Hewlett-Packard, 65%; Sony, 64%; Acer, 63%; Compaq, 63%; Gateway, 62%; Lenovo, 62%, Asus, 61%; and Toshiba,58%

Overall, the computer and tablet makers averaged a 66% rating in the 2017 Temkin Experience Ratings and tied for 14th place out of 20 industries. The average rating of the industry improved by seven percentage-points between 2016 and 2017, going from 58.7% to 65.7%.

Of the 11 companies in this industry that were included in both the 2016 Ratings and the 2017 Ratings, all of them saw their scores increase over the last year.

the authorDennis Sellers
Dennis Sellers is the editor/publisher of Apple World Today. He’s been an “Apple journalist” since 1995 (starting with the first big Apple news site, MacCentral). He loves to read, run, play sports, and watch movies.

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