According to new data from Slice Intelligence and its panel of over three million online shoppers, male buyers 65 and older spent the most on Apple products over the past year than any other group, with an average online spend of $976.
Although they comprised only 27 percent of online Apple buyers between October 2014 and September 2015, the spending of those older than 45 years outpaces the national average of $788 per person across Slice Intelligence’s panel of more the 3 million online consumers. And men across all age groups spend more on Apple products and services than do women.
On average, male Apple buyers spent $897 each, while women spent $633. Generally, spending increases with age, with women between the ages of 18 and 24 spending the least: $669 in the past year. While those at the highest end of the earning spectrum also spend the most, those who earn the least spend about the same amount, on average, as those making between $75,000 and $175,000 annually, according to Slice Intelligence.