Apple: we’re confident that the iPhone 7 will sell out

Apple says it’s confident that the new iPhone 7 — which is available for pre-order starting tomorrow — will be a hot seller. The company has historically provided pre-order sales volume, though now it says considers it "no longer a representative metric" since "initial sales will be governed by supply, not demand."

In a statement o CNBC, Apple said: to CNBC: "We expect iPhone 7 and iPhone 7 Plus will be incredibly popular with customers and we are thrilled to begin taking pre-orders on September 9. Customers will receive their new iPhones starting September 16. In years past, we've announced how many new iPhones had been sold as of the first weekend following launch. But as we have expanded our distribution through carriers and resellers to hundreds of thousands of locations around the world, we are now at a point where we know before taking the first customer pre-order that we will sell out of iPhone 7. These initial sales will be governed by supply, not demand, and we have decided that it is no longer a representative metric for our investors and customers. Therefore we won't be releasing a first-weekend number any longer. We are reiterating the financial guidance for the September quarter that we provided on July 26."