iPhone 7/7 Plus adoption rate looks similar to that of previous models

During the first weekend of sales, the iPhone 7 grabbed 1% of the device market share, while the iPhone 7 Plus accounts for .2%. That’s about on par with the adoption rate of earlier Apple smartphone models, according to Localytics.

The research group says it’s important to note that this data doesn’t represent sales of the newest iPhone, but measures users who have received their phones and have started using apps. This year, many people decided to order online to avoid long lines which means these users will have to wait a couple weeks to get their hands on their new phone. Given that Apple is expected to sell 13 million phones this weekend, beating the first weekend of the “6S” models last year, these adoption numbers are sure to rise once more users begin to receive their phones.

Comparing first weekend adoption of the “7” models to previous models shows little difference, note Localytics. The iPhone 7 matched the iPhone 6S with 1% adoption after the first weekend, but both were behind the iPhone 6 which grabbed 2% in its first weekend. The iPhone 7 Plus had a similar first weekend to previous ‘Plus’ models with 0.2% market share as opposed to 0.3% for both the 6 Plus and 6S Plus.

In the first six days of its availability, iOS 10 has been adopted by 26% of eligible devices including iPhones and iPads, adds Localytics.