Apple iCloud ranks fifth in J.D. Power’s Cloud Storage Satisfaction Report

Box ranks highest among fee-based cloud storage service providers and performs particularly well in the price of service, storage capacity, variety of features offered, speed of downloading/uploading files and security factors, according to the J.D. Power 2016 Cloud Storage Satisfaction Report released today. Apple’s iCloud fares less well.

The report measures overall satisfaction with cloud storage service providers among customers who currently subscribe to a cloud storage service to store data files, provide storage back-up access and help with media downloads/storage. Satisfaction is measured across nine factors (listed in order of importance): price of service; storage capacity; ease of use; variety of features offered; reliability of service; speed of downloading/uploading files; functionality across different devices; security; and consistency across operating systems. Overall satisfaction, which is calculated on a 1,000-point scale, is 860.

Box gets a 879 score, Microsoft OneDrive 872, Amazon Cloud Drive 870, Dropbox 858, and iCloud 846.

On average, 39% of cloud storage subscribers indicate having 50GB of data storage with their current service plan. An additional 32% indicate having one terabyte of storage available. A further 17% have an unlimited file storage plan either associated with certain file types (e.g., photos) or with all file types.

Devices used most often when accessing cloud-based files are laptops/desktop computers (69%); iPhones (56%); iPads (40%); Android smartphones (30%); Android tablets (25%); and smart TVs (17%). The most common reasons cited by customers for selecting their current cloud storage provider are ease of use (46%); price of subscription (41%); brand reputation (38%); ability to sync with various devices (33%); and storage amount size offered (33%).

The 2016 Cloud Storage Satisfaction Report—fielded in July 2016—is based on responses from 2,865 customers who currently subscribe to and pay a recurring fee for cloud storage services.