Eddy Cue is one of the backers of the PowerForward start-up

Eddy Cue, Apple’s senior vice president of Internet Software and Services, is one of the backers of a new, digital leadership platform dubbed PowerForward, which was co-founded by Mike Krzyzewski, the head basketball coach if Duke University and the USA National Team, reports Forbes

The mobile video network will target the B2B market offering subscriptions to video content and case studies aimed to help corporations foster leadership and build teams. Krzyzewski co-founded the start-up Chrissie Gorman, a Duke grad and former consultant at Bain & Co, who will serve as CEO.

“You only get to launch things once, and I wanted to make sure the product was great from the start, even if it didn’t have all the functions they wanted at first,” Eddy Cue, who helped Krzyzewski with the app’s user interface, told Forbes. “I don’t want his brand cheapened or put on something that isn’t a perfect fit for him. In this case, it’s not even new or different, it’s an extension of what Coach already does with his program and broadens its reach.”

Here’s PowerForward’s mission statement: “50% of working professionals find themselves in leadership positions before they are ready. PowerForward puts these individuals into the shoes of influential leaders as they face the toughest decisions of their careers.”