Apple has sent a note to developers saying it will implement two new suggestions “to make it easier for customers to find great apps that fit their needs” from the developer community starting Sept. 7 (which just happens to be the data of Apple’s next media event).
One of those changes is shorter app names. In hopes of influencing search results, some developers have used extremely long app names which include descriptions and terms not directly related to their app. Apple says that these long names are not fully displayed on the App Store and provide no user value. App names developers submit in iTunes Connect for new apps and updates will now be limited to no longer than 50 characters.
Apple is also cracking down on quality. The company says that there are apps on the App Store “that no longer function as intended or follow current review guidelines, and others which have not been supported with compatibility updates for a long time.” Apple is implementing an ongoing process of evaluating apps for these issues, notifying their developers, and removing problematic and abandoned apps from the App Store.