Alicia Keys, Elton John, Michael Bublé, OneRepublic, others to headline the 2016 Apple Music Festival

Apple’s Apple Music Festival will return to London's legendary Roundhouse this September for a 10th anniversary celebration of live music, curated exclusively by Apple Music for fans around the world.

The full lineup was announced today by Julie Adenuga, the London voice of Beats 1, an Apple Music radio station that celebrates the best new music every day. She says Apple Music lets fans get even closer to their favorite performers during the Apple Music Festival with exclusive playlists, artist news and backstage interviews throughout September. The 10 spectacular nights of live performances will be made available live and on-demand to Apple Music members in 100 countries on their iPhone, iPad, iPod touch, Mac, PC, Apple TV and Android phones. 

“Over the past decade, the Festival has brought the biggest and best artists from all over the world to London and into the homes of millions of music fans,” said Oliver Schusser, Apple’s vice president of International Content. “This year’s Apple Music Festival builds on that incredible legacy and we couldn’t be more excited to have another amazing lineup to celebrate our 10th birthday.” 

Apple Music Festival runs Sept. 18-30. Fans based in the UK can apply to win tickets by entering prize draws on Apple Music, as well as through select media partners. For updates and additional information, click here or join the conversation using #AMF10 on the official Apple Music social media channels.

Originally known as the iTunes Festival, the event started at London’s Institute of Contemporary Arts in 2007, and has seen over 550 artists perform in front of more than half a million fans and tens of millions more online and on-demand. Past performers include Pharrell Williams, One Direction, Florence + The Machine, Mumford & Sons, Carrie Underwood, Ellie Goulding, Adele, Beck, Coldplay, Foo Fighters, Justin Timberlake, Kings of Leon, Lady Gaga, Katy Perry, Maroon 5, Muse, Sir Paul McCartney and more.