Apple reportedly to hire Samsung exec to handle media/public affairs in India

Apple is set to hire Rajiv Mishra, currently vice president of media and corporate social responsibility division at Samsung Electronics, as its India head of media and public affairs, reports IANS, quoting unnamed “informed sources."

If true, the timing is good as Apple CEO Tim Cook is in India on a four-day visit and is slated to meet Prime Minister Narendra Modi this week. Apple has also announced a new initiative to support engineering talent and accelerate growth in India’s iOS developer community. The company will establish an iOS App Design and Development Accelerator in Bengaluru, the home of India’s startup scene. It’s slated to open in early 2017.

Mishra is a well known media professional and founder of Electronic Media Rating Council of India. His contribution in television ratings methodology in Europe has been recognised by International Telecommunication Union and European Broadcasting Union at Geneva.

Mishra joined Samsung in August 2014. At Samsung, Mishra is responsible for overseeing the entire media mandate for the organisation across the country. He had worked for various media organisations like Hindustan Times Group, Star TV, Zee TV, Reliance Infocomm Limited, News 24 (BAG Films and Media) and India News, among others.