Apple tops Forbes’ most valuable brands list (again)

Apple has topped Forbes’ list of the most valuable global brands for the sixth straight time. The company has a value of $154.1 billion, 87% more than second-ranked Google.

“Apple dominates in a consumer tech industry where brand matters,” notes Forbes. “Revenue fell in the latest quarter, but the release of the iPhone 7 will certainly have fans of the brand lining up for hours outside stores in the fall ahead of the unveiling. The adulation helped the company generate $53 billion in net income last year.”

Google closed the gap on Apple this year with its brand value up 26% to $82.5 billion (Apple’s brand rose 6%). Rounding out the top five are Microsoft ($75.2 billion), Coca-Cola ($58.5 billion) and Facebook ($52.6 billion).