AWT News Update: February 16, 2016

On this slow February news day, we take a look at Wall Street and food -  in that order:

  • One Wall Street analyst is backing off of the gloom and doom for Apple after getting info from Taiwanese suppliers about a rather strong January
  • Professional food photographers shoot with iPhones for Bon Appetit magazine's March issue

The text of the podcast can be found below.

Text Version

Hi, I’m Steve Sande from Apple World Today, and this is the AWT News Update for February 16, 2016.

Remember back in January when all of the Wall Street analysts were foreseeing gloom and doom for Apple because of a slow December for manufacturers who make parts for Apple’s products? Not surprisingly, Apple’s stock price began its tumble at that point, because those analysts were sure that Apple was going to have a horrible March quarter. Well, now one analyst is backing off of that. Drexel Hamilton’s Brian White said that Apple suppliers in Taiwan had a “very good” January after a horrible December. White picked a group of nine suppliers that he nicknamed the “Apple Monitor” and found that sales were quite flat this year. Normally, January experiences a decline of 11 percent in sales. Apple is still providing guidance to investors that it expects its first year over year decline in iPhone sales for the current quarter, which is primarily due to a very strong quarter in 2015 and a slowdown in the global economy. It’s possible that the supplier news for January might signal stronger sales in the June quarter.

Although we iPhone owners are well known for taking endless shots of our food and drink to share with friends, professional photographers who take pictures of food for a living shy away from using their iPhones. Instead, they spend hours setting up shots, lighting and even the food to make it look fantastic for ads and magazine shots. The latest issue of Bon Appetit magazine is going to be an exception, as the photographers at the magazine shot the photos for the March issue entirely with iPhones. Many of the photographers enjoyed the experience, thrilled with how light their equipment bags were and just how little equipment they needed to lug around. Photographer Daymon Gardner said that shooting with an iPhone was “liberating,” since he could talk more freely with subjects while grabbing photos. Michael Graydon was quoted on the magazine’s blog as saying that iPhone photography forces the professional photographers to let go of their “ego” since the little box doesn’t have the “intense and professional” look of traditional DSLR equipment. That ego was obvious in comments by two other photographers - Matt Haas said he thought he looked like a “tourist gone rogue” while Cait Oppermann said she “felt like a creep” taking pictures with the iPhone of people in line at a restaurant. For the most part, the photographers were positive about the experience but don’t intend to give up their high-end equipment in the near future.

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